Artificial intelligence (AI) is rapidly expanding. It is now a key player in generating content, including lifelike human voices. While this brings new possibilities, it also raises concerns, particularly when it comes to protecting consumers from unwanted calls. This month, the Federal Communications Commission (FCC) unanimously ruled that calls made with AI-generated voices are “artificial” under the Telephone Consumer Protection Act. As the FCC cracks down on AI-generated robocalls, it is just another crucial step to ensure that your rights under the Telephone Consumer Protection Act (TCPA) remain intact in this age of AI.
Background on AI and Clarification of the TCPA
The TCPA, designed to shield consumers from intrusive and unsolicited calls, has been a vital tool in curbing the nuisance of robocalls. In its statement, the FCC acknowledged the need to adapt and clarify how these regulations apply to AI-generated voices. The FCC’s key finding was that the TCPA, which restricts the use of “artificial or prerecorded voice,” now explicitly encompasses AI technologies that mimic human voices.
Voice Cloning Inclusion
One noteworthy aspect of the FCC’s ruling is its recognition of “voice cloning” as falling within the TCPA’s prohibition on artificial or prerecorded voice messages. Voice cloning involves the artificial simulation of a human voice, a technique that can be used in various scenarios, including telemarketing and robocalls. The FCC’s decision ensures that these calls, even when initiated by AI, require prior express consent from the called party.
Deterrence and Consumer Safeguards
The FCC’s primary objective in solidifying these regulations is to deter negative uses of AI in voice calls. While AI technologies, like voice cloning, may offer innovative possibilities, they can also pose risks. Instances of AI-generated calls being used for deceptive practices and potential harm have been reported. By requiring prior express consent, the FCC aims to empower consumers to decide whether they wish to receive such calls and to stay protected from potential exploitation.
In conclusion, the FCC’s recent declaratory ruling is a crucial step in adapting consumer protection measures to the advancements in AI. As part of a broader effort, as the FCC cracks down on AI-Generated Robocalls, it aims to keep consumers informed, empowered, and shielded from potential harms associated with AI-driven robocalls.
You can find out more about efforts to protect yourself from AI-generated scams and fraud by following our “Spotting Scams” series.
Leave a Reply